In a move that could reshape the political landscape in California, former President Donald Trump has formally endorsed Steve Hilton, a former Fox News host, in the race for governor. This development threatens to undermine a carefully crafted Republican plan to secure both spots in the state’s general election.
Trump declared his “COMPLETE & TOTAL ENDORSEMENT” for Hilton on his social media platform, vowing presidential-level support to help Hilton “turn it around” in the state.
Hilton, a dual British-American citizen and former advisor to UK Prime Minister David Cameron, is campaigning on a platform he dubs “Califordable.” His key proposals include slashing gas prices to $3 per gallon, cutting energy costs in half through deregulation, and eliminating state income tax for residents earning $100,000 or less. He has also advocated for restricting healthcare benefits for undocumented immigrants and launched a volunteer anti-fraud initiative, alleging massive waste in state programs.
The endorsement complicates the Republican calculus for California’s unique “jungle primary” system, where the two candidates with the most votes in the June primary advance to November, regardless of party affiliation. GOP strategists had hoped their two leading candidates—Hilton and Riverside County Sheriff Chad Bianco—could perform strongly enough together to edge out the crowded Democratic field and lock Democrats out of the runoff entirely.
Recent polling showed Hilton leading with 16% support among likely voters, followed closely by Bianco at 14%. Three prominent Democrats—Congressman Eric Swalwell, former Congresswoman Katie Porter, and billionaire activist Tom Steyer—were statistically tied at 10% each.
Political analysts suggest Trump’s backing could inadvertently benefit Democratic groups. Funds they had earmarked to boost a single Republican candidate in the primary—a tactic used in past cycles to avoid a general election shutout—may now be freed up for other uses, as the endorsement could consolidate conservative support around Hilton.
While welcoming the endorsement, Hilton previously indicated he had not discussed the race with Trump, remarking that the California contest was likely “close to the last thing on his mind.”
Beyond economic issues, Hilton holds skeptical views on regulating artificial intelligence and has stated he does not believe children under 16 should own smartphones.
The endorsement comes just days before California Republican delegates meet to consider their own official backing in the race, a decision now likely influenced by Trump’s move. Early voting for the primary is scheduled to begin on May 23.
